The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable
نویسندگان
چکیده
منابع مشابه
Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance: The Mediating Role of Learning Orientation
One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
متن کاملThe Impact of Leadership and Organizational Culture on Entrepreneurial Orientation
This research as a practical, quantitative, and descriptive survey was conducted with the aim of studying the impact of leadership styles and organizational culture on employees' entrepreneurial orientation. The statistical population included 110 employees of Saveh educational organization. By using the method of random sampling, 68 people were selected as the sample. Data analysis was conduct...
متن کاملThe Impact of Leadership and Organizational Culture on Entrepreneurial Orientation
This research as a practical, quantitative, and descriptive survey was conducted with the aim of studying the impact of leadership styles and organizational culture on employees' entrepreneurial orientation. The statistical population included 110 employees of Saveh educational organization. By using the method of random sampling, 68 people were selected as the sample. Data analysis was conduct...
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To achieve the desired market performance in the current competitive market and survive in this turbulent arena require appropriate orientations by companies. The use of entrepreneurial orientation and market orientation approaches in this area can be effective. Companies, especially knowledge-based companies, should obtain appropriate market share in a competitive market by applying marketing ...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2020
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2020.2.030